How to Have Your Ego and Beat It, Too

A recurring thought of mine as I’ve been on this journey and started my own business has been: “How do I operate from a place with no ego while building a business centered around letting go of ego?"

First of all, for those of you asking yourselves, “What in the world is she talking about? What is this ‘ego’ she keeps referring to?”

Much of how I think about the ego and what I mean when I talk about the ego is based on Eckhart Tolle’s definition of ego: "Ego is the unobserved mind that runs your life when you are not present as the witnessing consciousness, the watcher."

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